I am a Mayo Clinic Social Media Resident and have managed Facebook and social media channels at UC Davis for the last ten years. I created the first Facebook page for the Cal Aggie Alumni Association, used as a template for UC Davis alumni chapters and networks. As the communication analyst with IPHI I coached the Department of Health Care Services on their Facebook page, Welltopia. This page delivers health information to over 100,000 Medi-Cal patients in California. As the program manager for UC Davis Integrative Medicine, I proctored the Food Day Challenge group of over 10,000 participants, established our social media channels for Twitter, Facebook and LinkedIn.
The Nurture Your Health Forum was a four day, online virtual event that included over 5,000 national and international registrants. This program evaluation includes marketing collateral, budgeting, and goals that quantify marketing and communication goals.